Young and Gifted

Usher’s Looking 4 Myself/Samsung Commercial

June 16th, 2013 | By TY

Inspired by Usher’s latest single, “Looking 4 Myself,” Samsung invites you to experience what motion control truly means. Using the power of Smart Interaction on a Samsung Smart TV, Usher faces an epic battle against a darker side of himself. He discovers that motion is so powerful that it defines what you see, hear and even what you feel. With the cutting-edge motion control technology in the 2013 Samsung Smart TV, you can bring this power home.

Song: Usher — “Looking 4 Myself” (RCA Records)

Learn more about 2013 Samsung Smart TVs and Motion Control:…

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Agency: Huge
CMO: Chris Hayes
Global Creative Director: Conor Brady
Creative Director: Ross Maupin
Producer: Brad Powell
Producer: Melanie Adelberg

Production Company: DNA
Director: Rich Lee

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